In the dynamic world of branding and visual communication, two terms often intermingle but hold distinct roles: Logo Design and Brand Identity Design. Understanding the nuanced differences between these two elements is crucial for businesses seeking to carve a unique identity in the market.

Have you ever considered revamping the appearance of your company's logo? We refer to this as "rebranding." It's similar to applying a new coat of paint or haircut to your business. It could give your company a fresh new feel! Should you rebrand, though? We'll talk about this critical question.

Every graphic designer has their own process they go through when creating a logo. These are the steps I take in order to make my design process easier.